Blog
How to respond to positive and negative reviews online
22/03/2024
Results for Search
Blog (15 articles)
Blog
What makes an effective B2B marketing partnership?
04/02/2022
Blog
Dreaming of a green Christmas?
22/12/2021
Blog
Steps towards sustainability: How brands can reduce their impact
05/11/2021
Blog
Why do marketers struggle with authentic purpose?
12/04/2021
Blog
Marketers must take control of the purpose paradox
26/03/2021
Blog
Lessons from 2020 must endure for New Year success
04/12/2020
Blog
The rise and fall of #blackouttuesday
12/06/2020
Blog
Marketers must add value, not volume, post-lockdown
01/06/2020
Blog
Make employee engagement a priority in times of crisis
20/03/2020
Blog
No Buy Year spells trouble for marketers
14/02/2020
Blog
Examining the brand response to Australia’s bushfire crisis
21/01/2020
Blog
Department stores’ everyman appeal may be their downfall
09/12/2019
Blog
Shoppers should get the green light for conscientious consumption
29/11/2019
Blog
Why brands are returning to the high street
24/10/2019
Editorial (15 articles)
Editorial
How to get your press releases noticed and written about
26/01/2024
Editorial
Is your marketing in need of a purpose upgrade?
26/10/2023
Editorial
The marketer's guide to ghostwriting: Copywriting tips, tricks and treats
28/10/2022
Editorial
It’s time to crack the Green Claims Code
11/03/2022
Editorial
When is the right time to rebrand?
22/10/2021
Editorial
The brands finally addressing the menopause market
01/10/2021
Editorial
Marketing must-reads: Spotlight on sustainability
03/09/2021
Editorial
The building blocks of an effective brand strategy
22/02/2021
Editorial
Inside the world of hype-brand partnerships
28/01/2021
Editorial
A day in the life: PR executive
25/01/2021
Editorial
Report: An ethical guide to artificial intelligence
03/09/2020
Editorial
Brands must go beyond social distancing to connect
18/05/2020
Editorial
Are you striking the right tone on social media?
27/04/2020
Editorial
Why brand building is essential in times of precarity
09/04/2020
Editorial
How social media powers 'Brand Me'
01/11/2019
Podcast (6 articles)
podcast
CIM Marketing Podcast - Episode 44: Sustainable power-ups for your brand
14/10/2021
podcast
CIM Marketing Podcast - Episode 17: Marketing the great unlock
25/06/2020
podcast
CIM Marketing Podcast - Episode 9: How to style social value
06/02/2020
podcast
CIM Marketing Podcast - Episode 4: The truth about sex and shopping
31/10/2019
podcast
CIM Marketing Podcast - Episode 3: Fashion - the fast and the furious
17/10/2019
podcast
CIM Marketing Podcast - Episode 2: The sexist ad trap
03/10/2019
Quick Read (7 articles)
Quick Read
Starling Bank calls on marketers to diversify creative imagery
28/05/2021
Quick Read
Burger King's controversial Twitch tactics cause backlash
25/08/2020
Quick Read
Why are brands leaving Facebook?
03/07/2020
Quick Read
Peloton advert attracts social media backlash
06/12/2019
Quick Read
Starling Bank makes good use of its airtime
18/10/2019
Quick Read
Volkswagen rebrands as emissions scandal resurfaces
01/10/2019
Quick Read
Facebook tightens hold on WhatsApp and Instagram
08/08/2019
